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ReputationDefender
Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Online reputation is currently an important indicator of a company’s situation and can be both a growth factor and a true reflection of it. Taking care of the corporate image in digital media can help a lot to build trust among customers, gain attractiveness and reach a larger potential audience. Given its undeniable importance, it is very interesting to know how to improve and manage the online reputation of a brand.

1. Generate the interest of potential customers

A good online reputation strategy can generate the interest of potential customers in digital media, which is especially beneficial in the context…


One of the key aspects in a SEO positioning strategy is the Domain Authority of a website. The higher the domain authority, the better the positioning of your site.

What is Domain Authority?

Domain Authority is the importance of a web page in relation to others. It is usually marked by the number of links or external reference domains that are directed to that page. This means that the more links you get to your website, the higher the Domain Authority will be — thus you will have a better positioning.

For many SEO experts, Domain Authority represents at least…


As we have pointed out on other occasions, Online Reputation is the reflection of the esteem of a person or brand on the Internet. It refers to how users see you on the web and is something vital nowadays for any business, in addition to being a point that all companies should include in their digital marketing strategies.

According to this definition, the formation of Online Reputation is not built by companies, but is generated when third parties talk or contribute their opinions about a particular brand on platforms such as blogs, forums and social networks. …


It has long been said that content is the “king” of search engines, as users come to search engines looking for information, answers to their questions, entertainment and more. Because the most widely used search engine in the world, Google, has detected manipulation of content to try to rank at the top of the results, it constantly changes its algorithms to make sure it delivers the results that are actually being searched for.

Every day the search engine processes a high volume of traffic to understand the user’s intention and provide the results they require. Therefore, webmasters have used content…


Achieving a good SEO is a job that requires examining each and every one of the components of a blog, website or e-commerce. The strategy must be continuously evolving, monitoring trends and evaluating the needs of the target audience, to offer them something they are looking for. Search engines such as Google have specific requirements that need to be known.

The positioning of a blog can be defined as the strategy to achieve visibility of different contents, as well as structures designed to help those contents to be considered optimal by search engines. …


For a growing company, branding is a key component from the moment it is launched. Online reputation is an important but often overlooked area. In this article, we show you some strategies to improve a startup’s online reputation.

Building or improving online reputation is paramount for a startups. In a crowded marketplace, building and improving brand reputation is crucial to its survival and success.

What is online reputation?

Online reputation can be defined as the image that consumers have of a brand. That is, what comes to mind when they think of it. However, we must bear in mind that…


Two vital elements in digital marketing are trust and recognition that brands or companies generate online. And this refers to online reputation, as a set of elements that represent the prestige of a brand or person on the network.

Do you know what digital reputation is? In today’s post, we explain its importance and the impact of social media platforms on your online reputation

What is online reputation?

We understand online reputation or digital reputation as the image or perception that is publicly held of your business or company. …


The image of a brand on the Internet is essential to develop a business and therefore taking care of online reputation management is absolutely necessary nowadays. A brand with a well-managed online reputation is a brand with authority, not only online, but in all facets of your business. It gives confidence to your customers and is built on a solid foundation. In this sense, online reputation management (ORM) is an effective tool to manage a company’s reputation on the Internet.

Marketing blogs talk a lot about digital presence and the importance of positioning ourselves in different online channels. …


As you already know, having a negative digital image can have dire consequences in a digital marketing plan. Establishing any of these 5 reputation maintenance strategies will be of great help in your digital journey and can save you more than one scare.

1. Analyse your target

A good way to work on digital communication is to know your target audience. But, unfortunately, the target of any business, both physical and digital, is changing. Their consumption habits, tastes and concerns evolve over time.

Analyse your customers’ metadata on the web and social networks to spot changes in trends and act…


When we talk about SEO, it comes to mind the creation of a blog and the search for keywords that help us to improve conversion, however, many times users are not only looking for information or buy something but also do it to locate where is what they need.

After all, who has not searched where something is in a city?

What is local SEO?

Local search engine optimization is a branch of SEO that focuses on optimizing a website so that you can be found in local search results, local customers rely heavily on the internet tool to find…

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