9 Ways to Improve URL SEO Performance

Image for post
Image for post

Search engine optimization (SEO) strategies should not only be integrated into the content, but also into the development of your URL. Ensure that you consider these tips when creating your link:

A good rule of thumb for boosting SEO is to identify keywords that rank well and incorporate them into the content. The same applies to URLs, as they can be used as anchor text when one is not already included and shows up in a Metafilter. A Metafilter appears when you hover over hyperlinked text. It generates in the bottom left-hand corner of your screen, displaying the link, so you and others know what to expect when clicking. The use of keywords also improves the likelihood that someone will click on your search result. Try not to repeat keywords in URLs. Search engine algorithms no longer reward repetition, and you could deter others from clicking on your search result.

Search engines do not typically have difficulty processing long URLs, which are defined as those with 100 or more characters. However, Internet users find it easier to share shorter links on different social media platforms and through email. Shorter links are also easier to copy and paste and embed on a site. In order to maximize the exposure of your URL, try to create one that does not exceed 60 characters.

You will never have a problem using alphanumeric and special characters to create a URL. Alphanumeric refers to numbers and letters. The dash, dollar sign, exclamation mark, parenthesis, and asterisk, among other commonly used characters, are considered special characters. Reserved characters, such as questions marks that designate query strings, are also safe. In regards to unsafe characters, this classification includes a number of characters ranging from the backslash to the number sign. Unsafe characters can cause significant spaces to disappear and URLs to have unnecessary delimiters in free text. Furthermore, their use can modify other characters or detract from proper encoding. Ensure that your URL only includes safe characters.

Image for post
Image for post

A hash symbol plays a significant role in URL structure. It is meant for tracking parameters and directing a visitor from one page of a site to another on the same website. Hash symbols followed by an exclamation mark, known as a hashbang, are also accepted by Google when used in conjunction with AJAX applications. Outside of these three types of uses, you should avoid including a hash symbol in your URL in order to achieve a clean and user-friendly link.

Case sensitivity creates problems if you search on Google using UNIX and Linux servers. Unlike Microsoft and Windows server Internet Information Services (IIS), which produces the same outcome for a page request despite changes in letter case, Google, UNIX, and Linux interpret cases as they appear. For example, a URL ending in “/page1.html” is not considered the same as “/Page1.html” and “/PAGE1.html.” These mismatched URLs result in 404 not found errors. If you experience this problem already, utilize an htaccess rewrite protocol to fix the issue.

Modern technology allows you to use hyphens and underscores to separate words. Previously, hyphens were the only symbols recognized by search engines. Make sure you use one or the other in order to denote a space. Inserting a space alone will create a URL that replaces a space with a percent sign followed by the number 20 for each one. This reduces readability.

You should always limit redirect strings to two. The ideal scenario only involves a redirect from one URL to another. However, redirecting the second link an additional time does not hurt SEO performance. On the other hand, a longer redirect jump does not gain value from clicks because search engines may not follow or count the ranking signals completely. You also run the risk of slowing down users and browsers.

Creating a link that is easily understood will make others inclined to click. Internet users feel more comfortable and enticed to read a URL that offers a clear indication of what is on the other end. A link such as http://mydomain.com/seo-tips-for-businesses clearly states what a person can expect from the site. Conversely, a link that is less clear, such as http://cdn07.mydomain.com/jasf/i?HDDS=ias3sj34 provides no concept of the URL’s content. In fact, the latter is more likely to draw the skepticism of website security.

Canonicalization is useful when you have URLs with duplicate information. For example, a cooking-centered website may have a page that features an original recipe with supporting content, such as a story and images. In addition, it may have another URL that offers a printer-friendly version of the recipe. When you have a large sum of duplicate links, you may begin to be penalized by search engines. In order to avoid this, you should use a 301 redirect or a rel=canonical. However, best practices state that you should have only one URL for a specific content topic in order to maximize ranking ability. A duplicate will split your rankings, causing your material to be harder to find.

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store