9 Ways to Build a Search Engine Optimized Page

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Effective search engine optimization, commonly referred to as SEO, helps the web pages you publish to rank higher on search engine results pages. Follow these steps to help your website get more page views:

With the Internet so heavily saturated with content, it is best to avoid one-word search strings. Instead, you should aim to achieve a top rating with two- or three-word search strings. Ideally, you should place your keywords at or near the beginning of your title. This tactic will help your page to rank higher in search engines, according to an SEOmoz study.

One of the biggest SEO mistakes is not including outbound links on a page. An easy strategy for boosting SEO, outbound links connect your content with other valuable resources. As a result, Google will rank your page higher due to its ability to provide quality information. The best approach is to include at least two outbound links per 1,000 words. As many as four are acceptable. Make sure that the links you are redirecting people to are reflective of your brand and are from reputable websites.

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Permalinks appear on a search engine results page (SERP) under each title. While keyword-rich permalinks are not as important in SEO optimization as they were before, sites such as Google still boldface words searched in permalinks. What this means is that there is still more weight in including target keywords in your URLs. More significant are the first three to five words used in a URL. Google puts more weights on these than others, so make sure you create a link that utilizes words of substance, such as seotips.com/SEO-optimization-hacks. Avoid ugly or long URLS, such as seotips.com/p=123/a9123 and seotips.com/this-is-the-best-seo-tip-on-the-internet.

Keyword density is related to page relevancy. The number of times you mention a keyword or keywords directly correlates with how high a search engine ranks your page. In general, major keywords should show up between 3 to 7 percent of the time on your pages. If you have a list of minor keywords, make it a point to include those up to 2 percent of the time. Most importantly, always add a keyword within the first 100 words of your content, so search engines can easily understand what your page is about.

Modifiers describe a word in more detail. They come in various forms, such as adjectives, colors, sizes, and questions. Using these effectively with long-tail keywords can help your page get more views from journalists and bloggers, as well as others who will begin linking to your page as a source. This builds your site’s authority, resulting in better SEO rankings. Popular modifiers include the words “best,” “top,” “guide,” “review,” designer, and find. Formulating titles into questions also works well, such as “How to Build a Computer” and “Where to Find Deals on Clothes.” Other options include mentioning specific product details and announcing discount and sales events.

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Google’s top 10 search results have one characteristic in common: they contain a minimum of 2,000 words. In fact, the average length of the top six results has more than 2,300 words. With that in mind, you should make every effort to write content that exceeds 2,000 words and incorporates target keywords. If you are unable to achieve the recommended length, aim for a minimum of 1,000 words. A shorter piece should be concise and offer pertinent information.

Internal links take your visitors from one page to another through hyperlinked text. The goal of internal links is to encourage people to remain on your site longer. This reduces the bounce rate, a metric that denotes the speed with which a person visits your site from a search engine and clicks away. In order to keep your bounce rate low, you should strategically place your internal links at the beginning of your page’s content. This increases the likelihood that a link will be clicked.

The chance that a visitor will return to your website if it doesn’t load within 4 seconds is 25 percent. In order to guarantee that visitors receive content as quickly as possible, you should make sure that your images are compressed or resized to the appropriate dimensions to fit your page. You can also switch to a faster hosting service and use CDN, also known as a content delivery network. CDN considers the geographic location of a user and the origin of a webpage to expedite the delivery of content. It also protects your content delivery from large surges in traffic.

Text is engaging up to a certain point. Beyond that, you must strive to keep a person’s interest by using other tools, such as pictures and videos. These multimedia items can reduce the bounce rate and increase the amount of time that a person spends on your site. You can also make diagrams and infographics using sites like infogr.am to help people visualize the topic at hand.

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