8 Tips To Build And Improve Your Company’s Digital Reputation

Reputation Defender
4 min readApr 15, 2021

In any market, having a good reputation is essential to achieve the goals that companies set for themselves. Online reputation is the opinion or perception that others have of a company or a person in a digital environment. It is very important to emphasize that third parties are the ones who decide your reputation. In short, it is what they say about you or your brand. So what you can do is you can promote, transmit aspects and carry out actions that make others see you in a positive way. This is where Online Reputation Management (ORM).

ORM essentially focuses on the management of a brand image as well as controlling the information flow online. More specifically, ORM involves the monitoring of the reputation online, by addressing content which is potentially damaging to it, and using customer feedback to try to solve problems before they damage the brand’s reputation.

Without any further ado, here are 8 things you should take into consideration when managing your online reputation.

1. Website

Your website is the digital base camp of your company. Everything that happens on the Internet should be reflected on it. It should be in line with all the company’s corporate elements — colours, logo, typography, etc.

It is important that the design is pleasing to users and reflects your character. The website that offers luxury jewellery should not be the same as the one that aims to reach a middle class consumer.

Take care of the usability of the web. We live in a world in which hours go by very fast and we don’t like to waste time making meaningless clicks on a website. Make it usable so that your users can easily and quickly find what they are looking for.

Make the user experience excellent. Introduce elements and details that make people who browse your website feel good. They will stay longer and will want to come back.

2. Publish quality content

Everything you create under the name of your brand has to be good — corporate pages, infographics, videos, blog, social networks. Don’t improvise either. Create a Social Media Marketing Plan and get your content to add up and help build a good online reputation.

3. Design and plan a customer service

Social networks are an excellent scenario in which to develop a customer service program. As a brand, you cannot afford not to have this service well worked. For a good digital reputation, what better than talking to your customers, who are primarily responsible for it.

4. Open profiles only in the social networks that you keep active

The effect of a brand is really bad if you go to visit one of its social profiles and see that it has been abandoned. Do not open the door to a bad online reputation and open profiles only in the social networks that you have included in your Social Media strategy.

5. Humanize your company and create links with your audience

Users have not liked to feel distant from brands for a long time. We prefer to talk and feel them next to us, treat them as equals. Conversation with your followers on social networks helps you to humanize your brand and create bonds with them. The moment this happens, you access their emotions and that gives you a direct line that they see you in a positive way.

Your online reputation is better when you humanize your brand and establish emotional bonds with your audience.

6. Show what you know about your sector

One of the most common and direct ways to connect with your target is to show your know-how.

The most basic and simple way is to create a blog with useful content that helps your users to solve their doubts. You can also organize conferences, colloquiums, webinars, podcasts or publish infographics.

The contents in which you show the experience of your company help a lot to improve the online reputation.

7. Communicate honestly and sincerely

In the event of an online reputation crisis it’s best to be honest. Go head-on and explain to customers what has happened. Show transparency and try to solve the problem as quickly as possible. Mistakes are forgiven, deception is not.

8. Analyse your digital reputation on a regular basis

The importance of analysing the actions you develop in Social Media and Digital Marketing is not to be overstated. It is the way you know if what you do is having positive results and helps you to redirect and optimize the defined strategies.

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Reputation Defender

Learn how Reputation Defender can help protect your online reputation and privacy. Reputation Defender is now part of Gen Digital Inc.