A few years ago, digital marketing specialists predicted that SEO would die and cease to be relevant for modern companies and e-commerce. However, technological advances, increased competition and, above all, the coronavirus pandemic, have led to an increase in the use of search engines such as Google to search for information, products or services in virtual stores, social networks and sales platforms.
If you have started your business online, or have migrated to e-commerce to keep your business afloat during the pandemic, you are probably looking for ways to increase the visibility of your website and here are 8 simple actions that will help you improve your organic positioning:
1. Add meta descriptions
Although they are one of the oldest positioning factors, 30% of web pages do not use them to optimize their web page and use the keyword that describes them and makes them more attractive to readers who find them from the Google result list, increasing the probability that they will click.
2. Core Web Vitals
One of Google’s most recent changes and expected to take center stage in 2021. These are factors that evaluate user experience and loading speed (mainly on mobile devices), as well as elements that disappear or move across the screen as they finish loading.
Another of the oldest factors, and one that is often omitted, it is important to make sure you have a sitemap that includes the most important pages of the website so that it includes the most useful links for both Google robots and users.
4. Update content
More and more websites are opting for evergreen content, which does not lose relevance over time and can become a source of traffic. However, they are often forgotten after publication and their performance is not monitored, so it is worth analyzing the contents that have worked best in recent years to update them, without changing the URL.
If you don’t use them yet, H1, H2 and H3 headings will help you to order the information, insert semantic keywords and terms you are interested in positioning.
6. Internal linking
A practice that you can take advantage of when reviewing and updating the contents of your website, since you can link old blog posts in recent ones, or vice versa, to present relevant content to the user and increase traffic.
7. Plan topic clusters
One of the most successful strategies to leverage content, organizing it into clusters that revolve around a central theme, so that they link to each other to take the reader by the hand.
8. Make sure your site has a Mobile First design
Since September 2020, Google takes into account the mobile version of web pages to index and rank them, in order to help mobile device users find the information they are looking for and have a good browsing experience. If your site is not designed for mobile, this 2021 should be your priority so that you do not lose traffic, positioning, or the opportunity to close sales.