7 Steps to Optimize & Increase Your Conversion Rate
Every company wants a well-visited website. However, this alone is no indication of the success of a site. Only the conversion rate provides information about how many visitors are finally convinced by the offer and can be won as new customers.
What is Conversion Rate Optimization? What is a “conversion”?
Everyone who wants to go online with their own website should first define a clear goal, what they wants to achieve with an online presence. In most cases these goals are of a business nature. After all, the ultimate goal is almost always to increase the company’s sales and profits.
A prospective customer does not necessarily have to buy a product directly from your store. It is also called a conversion if they voluntarily registers on your website or subscribes to your newsletter. Although they do not directly carry out an action that promotes sales for you, they do express a fundamental interest in your offer by voluntarily providing their contact details. In the later course of time, they may well be converted into a paying customer.
The goal of conversion rate optimization
However, many website visitors leave a page again without leaving their contact details. There can be various reasons for this. Maybe they just didn’t find what they were looking for. Or maybe there were technical problems or other stumbling blocks that led to a termination.
Conversion rate optimization is about finding and improving such weak points on a website or in an online store. In this way, more visitors are converted into leads and customers, which ultimately results in higher sales.
Here are seven (7) patterns that can help increase conversion rates and make your website more efficient.
1. Getting the visitor’s attention
Interactivity offers many possibilities, but in the wrong place, it directs the attention of your visitors in an undesired direction. Therefore, avoid placing unnecessary links and superfluous interactive elements on the landing page. In this way, the visitor can follow the red thread of your website undisturbed, which leads to a better conversion rate.
2. High recognition value helps visitors
If the user comes to you through advertising, the landing page and the advertisement should look the same and have the same message. This way, the visitor will find his way around immediately and can fully engage with your offer — after all, this is exactly why he clicked on the advertisement. Appear uniformly to improve your conversion rate.
3. Emphasize the benefits of the offer in a creative way
Much more important than the product or service itself, is what the consumer can do with it. For example, no one needs a hammer, but they do need a tool to build a garden house. Use the design of your website consciously to present the benefits of your offer in a simple and attractive way.
4. Supporting the core message through stringent design
If texts, images and interactive elements of a website tell one and the same story, the visitor can best follow it. Therefore, subordinate each element to the main objective of the site and remove everything that does not fit this objective.
5. With structured clarity to success
Besides a catchy design your website should follow the simple principle “first things first.” Prioritize the individual components of your site so that a coherent structure is created from the consumer’s point of view. For example, if you put your core message first and your brand second, you are one step closer to an improved conversion rate.
6. Be credible!
With testimonials, customer reviews, social signals and independent quality certificates you gain the trust of your visitors, and thus improve your conversion rate.
7. Create more conversions with successful conversions
Once you have decided on your offer, you might decide to go for it a second time. Take the opportunity to offer additional products, services, newsletters or similar if the conversion is successful. This can be done, for example, in the first e-mail to the consumer or by pop-up.