Digital Marketing is the group of products and services using digital technologies mainly on Internet, but also in mobile phones, display advertising and other digital media. Digital campaigns are becoming prevalent as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Each year the Digital Market keeps growing, keeps taking a share of the market owned by the traditional media, in addition of generating new market opportunities that would not exist without Internet. With the new strategies and tool for Digital Marketing, you can have greater control and monitoring the user patterns. The result is a mutual benefit between the clients and the publisher, with new communication channels and effective interaction, allowing them to feel virtually near each other. Using Digital Market Strategies a company may reduce operational costs, deliver information to clients faster, every hour each day, find opportunities to open new markets, expand the global reach of the organization, and improve the communication with the workforce as well as the communications with the clients.
Here you can find 7 tips that may help with your organization Digital Marketing Strategy deliver the expected results:
1 . Create a new and independent Digital Marketing Strategy for your existing clients.
A well-structured email marketing plan could be the best way to strengthen the relationship between the organization and its existing clients. Motivate the referral plan and increase the communication with them.
Lots of organizations give low importance and priority in keeping an ongoing relationship with the clients and prefer to invest all the effort in search of new clients. It is cheaper to keep all previously acquired clients than finding new ones, because in many cases you have to research, travel and design specific strategies for that.
2. Make a general assessment of all your web tools
You should check of your website is working correctly in all its pages. Consider if it meets the objectives for which it was created and deliver information to your clients that could help them in making decisions. Make sure it has interesting and useful content for but, actual and possible clients of the organization. Use the website to find new clients beyond just visiting the actual site.
Consider new tools to be added to your existing ones, like Organic Social Media, Paid Social Media, Email Marketing, Display Retargeting, Programmatic Advertising, Website Testing, Video Hosting, Website Analytics, Customer Service and Search Engine Optimization. Define if the investment return for each one, is acceptable for you.
3. Set goals
It is necessary to keep an active organization, in constant evaluation of the Digital Marketing Strategies that are taking place, with actual real data and not just speculations. In order to do that, you should set goals for short, mid and long term, and keep setting them based on the results, and even change the strategy if you find the necessity to do so.
4. Follow behavior patterns of your clients and not just of your market rivals
When working with Digital Marketing, do not limit yourself to a Twitter account or a campaign paid for Cost per Click, because you saw your market competition doing it, it could not meet the expected results for you. Before choosing a tool or media suitable for the digital media campaign, you need to define some objectives you expect to reach, depending in whether you are searching new clients or working the existing ones.
5. Avoid using one solution to reach all your targets
Avoid expending all your marketing budget just to one channel. Use the synergy between them, use various strategies to promote your service or product. Use a mixture of advertising sources to reach a wider audience. Google is a big channel but it is not the only one. Other services provide cheaper promotion packs that could get a better investment return.
6. Use free available tools
The budget for marketing is usually limited, especially in times of financial crisis. That is why you should carefully decide its destination, to receive a greater return. If your organization does not need an advanced service created for you and your specific needs, you could use some of the great and free tools for Digital Marketing, like Google Analytics, that gives useful information for your business. Instead of expending lots of money in a tool, your organization could use it to analyze the data and design Digital Marketing Strategies to reach the objectives according to the planning of your business.
7. Do not underestimate the power of traditional channels
The tendency is to invest in Digital Marketing, and no one denies that they are the future in marketing. But the behavior of consumers of traditional channels gives valuable information that could be used in Digital Marketing Strategies as well.