On-site search engine optimization (SEO) refers to optimization methods for your website for optimal user experience. A strong on-site SEO will help users and search engines find your website and quickly understand whether it is relevant to their search query. Factors that influence the effectiveness of your on-site SEO include carefully picked keywords and an easy to navigate website.
Choose the Right Keywords: A good keyword is one that your customer will think of when in need of a product and will be relevant to their search query. This might include your specific industry or product, geographical area you serve and some type or feature of your product.
Optimize your Website Structure: A good website structure means you have a clear navigation menu and users can easily find what they are looking for from any page on your website. Make sure pages are linked between each other in an intuitive way and each page has a distinct purpose for the user.
Create Custom Content: Search engines and users will come to your website for the information you can provide. That is why it’s important to have quality content that describes your business, products or services. Provide users with customized content on things they might need guidance on or have questions for. All custom content should be grammatically correct, carefully proofread and contain relevant keyword terms.
Add Google Analytics: Google provides businesses with several free tools to help them improve their SEO. Google Analytics is one of them and it allows you to quickly analyse website data from visitor numbers, to page views, time spent per user on a page and even allows you to create custom conversion metrics.
Add a Sitemap: The sitemap represents a map of your website that can be and should be submitted to search engines. It contains all of the pages and gives clues to search engines what type of content is more relevant on each of them. Submitting your sitemap to different search engines will help your website rank higher in search results.
Website Security: Considering that search engines send users to your website, they will make sure that your website is safe to navigate. Your website should have at least standard security measures deployed at all times to ensure that sensitive information is not easily accessed by third parties. Also you will want to prevent hackers from attacking your website, making it inaccessible to users.
Increase Website Speed: Nobody likes to wait. If a user has to wait too long for a page to load, they will quickly leave your website. Page loading speed is one of the major factors in your SEO ranking so it should be well optimized for both desktop and mobile users.