6 Tips To Make A Mobile First Design For Your Website
It may seem a bit overwhelming at first to have to adjust your entire website to a much smaller screen than you had in mind, but you need to stay calm and focus on providing a great experience for your users so that nothing gets in the way of you and increasing your conversions.
So, here are some tips we can give you so that Google starts to prioritise your site:
1. Bet on the speed of your website
In these times of immediacy it is almost impossible for a user to stay on your website waiting for everything to load for more than three seconds, and there are studies that support this fact.
2. Choose a design that delivers a good experience
There can be hundreds of things to consider when making adjustments to your designs, such as placing fonts in the optimal size, buttons in the right place, and boxes sized so that your users don’t have to move the screen too much with their fingers.
A/B testing can be your best friend so that you know for sure which design is the best fit for your users’ needs. It is also important to take into account the fact that too much scrolling can affect the user’s attention on your website.
So the recommendation is to test, test and test, until you find the design that leaves your leads satisfied and improves your search engine ranking.
3. Always quality content
The way Googlebot works is to visit you when you have new content and crawl it to see if visits are increasing. To achieve this, once again, it is essential that you think about your user, that you have a specific enough audience to know them perfectly and that you give them the content and information they really need.
This, on mobile or not, will always be rewarded.
4. Be a responsive website
This way your website will adapt to any device from which it is accessed, preventing Google from confusing your URL and everything ending in an error. You should always start with this advice so that your design is truly mobile first without having too many setbacks.
5. Think about “information overload” in a mobile connected world.
Can you say the same things or satisfy the same information need (i.e. provide “substantially” the same thing) in a shorter and more concise way? Make sure the content satisfies the information need of the search engine results, which may be a task-driven need rather than a wall of text.
Google advises human evaluators in its voice search quality rating guidelines that short sentences provide the best answers. The answer should be at the top of the page. The other quality guidelines also tell us to fill the need at the top, in the main content.
The mobile user wants to accomplish their tasks and satisfy their information needs very quickly.
6. User behaviour on mobile devices
Users behave very differently on mobile devices compared to desktop:
· They are much less attentive.
· They are more easily distracted.
· They are often on the move in a changing context (although a large percentage of queries on mobile devices are also made from home).
· There are slower wifi connections.
· Screens are much smaller than desktop screens (of course).
Understandably, Google has done research on the types of tasks users perform on various devices, and this is already published. Consider what mobile device users want to achieve in “task-based” search.
This is not just about the frequency with which people use mobile devices on desktop computers, but also about the many tasks they perform on those devices, which naturally go far beyond what can be achieved on desktop computers. Make sure that users identify that the main tasks are high on on-site navigation systems.
In conclusion, mobile first is all about user satisfaction. Try to get inside their minds and give them an unparalleled experience regardless of the device from which they log in, and if testing is necessary, do it! But don’t rest until you have what Google requires to rank you.
