6 Tactics To Improve Your Brand Reputation

If you know the importance of online reputation for companies, you know that either you start as soon as possible to make a good management of your brand or you will be sentencing your company to certain failure. Here are six keys to improve your brand reputation and build customer loyalty and increase their trust, thus boosting the growth of sales and results.

1. Leverage content marketing to improve your brand’s reputation

When it comes to managing your brand reputation, a key element is content marketing, which consists of creating interesting and educational content for your audience.

You can create content to expand users’ knowledge on topics related to your brand in eBooks, blogs and infographics. The more views you have, the easier it will be for your content to be shared and expand your brand’s presence. In addition, you will be positioned in search engines.

2. Build customer loyalty to improve their engagement with your business

Satisfied customers translate into long-term customer loyalty and secure revenue. Just to give you an idea, 80% of your company’s future revenue will come from 20% of your existing customers. That’s why it’s so important to keep them satisfied. Also, you should know that it costs 5 times more effort to acquire a new customer than to keep an existing one.

Their satisfaction is key to the growth of your business, but also to improve your brand’s reputation. If customers are happy with your product or service, they will share their positive experience with their network.

3. Focus on the Customer Experience to generate repeat purchases

The products or services you offer and their price are the driving force of your business. However, don’t forget that the customer experience when consuming them must be positive, as this is the most important variable in consumers’ purchasing decisions. If they have a negative experience, your customers will look for a competitor offering a better experience.

Delivering a great customer experience translates into loyal customers who stay with your brand for the long term, reducing churn. This is important because, as we have said, it costs five times as much to acquire a new customer as it does to keep an existing one.

4. Learn how to manage users’ opinions about your brand

A positive, optimistic and active presence on social media can be a key factor in improving brand reputation. There is a chance that a customer may be unhappy with your product or service. They may then post a negative comment about your brand on social media.

Negative sentiment on social media spreads quickly. You can take advantage of social listening tools, integrated into your CRM (Customer Relationship Manager). You will be alerted every time someone mentions your brand on social media in a positive or negative way.

Once you receive the notification, respond to the comment as soon as possible in a polite and empathetic way. Keep in mind that your response will be visible to everyone and that a humble attitude will help your company build a positive brand reputation. If the comment is positive, try to engage that person at that moment and you will open the door to creating a new brand advocate.

5. Personalize interactions with your customers

Today’s consumers value personalized communications. This makes them feel valued, and therefore allows you to establish a good relationship with them, build brand loyalty, keep them satisfied and improve the outcome of your online reputation management efforts.

6. Work social proof with testimonials from satisfied customers and success stories

Your current and potential customers have one thing in common — they trust recommendations from their inner circle much more than traditional advertising. A customer speaking well of your brand is more convincing than marketing that focuses on talking about the wonders of the product you sell.

That is why it is advisable to work with success stories and testimonials from customers who share their positive experiences and explain their stories related to your brand and your offer.