6 Steps For A Good Link Building Strategy
As explained, the importance of link building in SEO is directly related to the improvement of the authority of the web domain. Therefore, in order for your website to enjoy an increase in positions, certain factors related to the link building strategy must be taken into account.
1. Analyse your link profile
Before starting to get links, it is essential to know where you are starting from. There are tools available online that will help you to decipher whether the link profile you currently have is optimal or needs to be improved.
2. Look at what the competition is doing
This is possibly one of the tasks that will bring you the most benefits. Detecting those competitors that have a good organic visibility and selecting those whose link profile allows them to have a good authority, will give you many steps to know which are the main websites or directories with which you have to contact to get a backlink.
3. Make a selection of domains to get quality links
Without a doubt, one of the most important points when opting for a link building strategy is to get links from websites with a good domain authority and that deal with similar topics to your website. In addition to getting sponsored links — and therefore, in most cases, paid links — from generalist or specialised digital media, the next big niche to get quality links are directories -among which you can also find free and paid ones-.
4. Inserting links manually and progressively
Compared to the previous reign in which links were the kings of SEO, current link building strategies are based on achieving links manually and progressively. Although there are programs and tools to obtain links in bulk, Google’s algorithm is fully capable of detecting this type of fraudulent actions that could be penalised. Therefore, the best advice we can give you is to look for links in a natural way.
5. Distinguish between follow, no-follow links
While no-follow links are those that point to our website without Google crawling them and taking them into account to add points and increase domain authority do-follow links are the ones that will help us position better, as the website from which they link will transfer part of its PageRank to you, and therefore, you will gain greater domain authority. However, having a natural link profile is the most important thing, so in a good link building strategy it is recommended to have both types of links.
6. Use branded anchor text
Another key factor to ensure the success of a good link strategy is the use of a natural and varied anchor text. The anchor text is the text from which the link is linked and which must be completely natural for search engines, always referring to the brand’s corporate terms and not linking to optimised keywords for which you could be penalised. In this sense, it is recommended to use as anchor text or the complete destination URL, use the branding terms of the brand itself, or other generic terms such as “click here”.
