It often seems as if the marketing world reinvents itself from week to week. A trend here, a new study there, and the competition is often doing exciting things as well. It’s hard to keep an overview.
Here are six (6) methods of online marketing that you can use to drive your digital presence.
A few years ago, the blog was the total rage. Every company and a great many private individuals were desperate to have their own blog. While this trend has slowed down considerably among private individuals, more and more companies are still jumping on the blogging trend. The important thing in creating a blog is to take care of it according to your content strategy and work on it continuously.
The blog is the technical platform for your content marketing. With a blog you can answer many questions of your potential customers and so, attract many potential customers. The more questions you answer, the more visitors the search engines will send you. The more visitors you have on your blog, the more leads you can generate and eventually attract customers.
2. E-mail marketing
Email marketing is a great way to stay in touch with your customers, but also to attract new ones. Make sure that you always offer useful content in your emails and not advertising. Too many emails are not good either, as this could discourage your readership from receiving more newsletters.
E-mail marketing is an efficient way to keep customers loyal to your business. Low cost and quick transmission of information.
3. Account-based marketing
Account-based marketing (ABM) is a method in B2B marketing that involves reaching very specific decision-makers in an account (company) with helpful content. In order to reach decision makers, intensive research and the type of outreach are crucial.
It is a good and important complement to Inbound Marketing. ABM results in a very clear focus of marketing and sales on certain key accounts.
4. Social media marketing
Social media is important for any business in any industry. Depending on your industry, your business and your target audiences, you should choose appropriate social networks. Generally without addressing specific networks or customer targeting, social networks can strengthen brand loyalty and send additional traffic to your website.
5. Content marketing
This marketing method is first and foremost about useful content that people are looking for online. This useful content is directly or indirectly related to your company/product/service and helps people get one step further in your Buyer’s Journey.
Content marketing provides real value to content consumers instead of heavy-handed advertising, attract new audiences and retain existing customers. It puts the user at the centre.
6. Inbound marketing
Inbound marketing is often used synonymously with content marketing. The two are very similar, but certainly not the same. While content marketing is mainly top-of-the-funnel, inbound marketing, the entire sales funnel is worked on.
In addition to the advantages mentioned under content marketing, inbound marketing also brings with it very good measurability and plannability. Marketing automation software can take a lot of work off your hands.