5 Tips To Reduce Bounce Rate & Increase Conversion Rate
The bounce rate is one of the most underestimated Google ranking factors in SEO online marketing and digital marketing in general. A bounce is when a user uses the search engine to find your domain via a specific keyword — and immediately returns to the search after opening your page / landing page.
Here are 5 very helpful tips for you to lower your bounce rate and optimize your conversion rate at the same time.
1. Target the right audience
Your bounce rate will be high if you attract the “wrong” target groups to your site. Therefore, take your time for an extensive and accurate keyword analysis and search engine optimization. Clearly define who you want your visitors to be and deliver customized content for their needs, problems, desires and interests.
So if you notice a poor bounce rate or bounce rate, especially on your homepage or certain landing pages, take a close look at your keywords. Ask yourself: Which keywords are really relevant for your target group and your company? And which keywords do you need less of? And then make the appropriate changes.
2. Rethink your site navigation
Bounces happen when a user comes to your website and leaves without clicking on another page. There can be two reasons for this: The user has already found the content he was looking for and now decides to leave. Or because he didn’t find what he was looking for on your site. So how do you get the user to continue interacting with your site after the initial page view?
Start by designing your homepage and navigation from the visitor’s point of view. Make the best use of your space and focus on valuable content that adds real value. Use images that emphasize your message and present your product or service in the best possible way. Especially important — eye-catching call-to-action buttons. Overall, make sure your navigation is direct and simple. The goal is a clear and concise website structure that gently leads your users to the desired action.
3. Use content recommendations for more engagement
Motivate your visitors to engage and interact with your domain using content recommendations. For this purpose, there are many different tools that analyze users’ online activity. Use this information to highlight and analyze meaningful and relevant content.
4. Targeted content for first-time visitors
It always makes sense to customize a page for first-time visitors and welcome new website visitors — e.g. using targeting and SEO tools for target groups. These allow you to present different messages and content to different customer and user groups.
5. Be mobile-friendly
The motto is mobile first. More than half of all internet users consume content on mobile devices. If your domain is still not optimized for mobile, you’re just begging for a bad bounce rate. Not optimizing your website for mobile users is one of the biggest mistakes you can make as an online business — responsive design is the magic word here.