You want to improve your Google rankings? Good news, because it’s not that difficult. Especially not if you are willing to get to the bottom of the relevant ranking factors. Does your website have the most important criteria? Here are 5 technical tips on how to improve your ranking on search engines.
Improve Google Rankings by Fixing Technical Errors
Technical problems not only slow down the site, but also affect your Google rankings. There are incredibly many possibilities for technical errors. The following are among the most common:
- Title of a Webpage: Double or Missing Title Tags
- Meta-Description: Double Meta-Descriptions
- Broken Links
- Missing Alt-Tags
- Pages blocked by Robots.txt
- 302 redirects, which should be 301 redirects
But how can these technical errors be detected? Very simple: With the help of SEO audits. Such analysis can be carried out by specialists or you can use the numerous tools available online to you.
1. Do Good On-Page-Optimisations
Depending on whether you implement good or bad SEO, this can significantly improve or worsen the ranking success of your pages. I am a big fan of on-page optimizations.
To improve Google rankings, a golden rule is to prefix the main keyword. For instance, in the meta description, in the intro of a text, in the H2 subheadings, etc. The Google Bot actually also evaluates where the keyword is located. Another tip in advance: be sure to evaluate the semantic environment and mention it in the SEO text.
2. Increase Organic Click Rate (CTR)
Does your page title exert enough click stimulus?
You probably already know that the click-through rate is a big ranking factor. Only if many users click on your search engine entry, Google will evaluate this as a qualified result and therefore rank it higher.
The organic click-through rate can be significantly improved by two small adjusting screws: Title tag and meta-description. They are part of the most important SEO data that Google Bot and users on the search results page get to read first.
But how can you actually improve your organic CTR? Use SEO data.
Basically the length of the title should not exceed 70 characters. The meta description has 156 characters available. If it is not used, the Google Bot crawls the first sentences of a web page. The tip here: Control these valuable lines on your part and don’t just leave them to the bot.
3. Reduce Bounce Rate
After clicking on the search result, it is important to keep the user on the website for as long as possible. The dwell time therefore describes exactly the period of time users spend on a website from when they enter it until they leave. It is assumed that the higher the time span, the more relevant the respective content is for the reader and his or her previous search interest. As a consequence, the higher the general time spent on the website, the better your site will be rated and ranked by Google.
Dwell time and bounce rate are important key figures in the evaluation of the success of a website. Google Analytics provides insights into these usage times of pages and sub-pages, so that the need for optimization can be identified.
4. Page Speed: Improve Website Loading Speed
Long waiting times not only eat up the data volume but also leave users disappointed. So it’s hardly surprising that the loading speed of your website is a tough raking factor. Quickly landing pages are rewarded by search engines and can be found higher up in the Google index. But how can I evaluate and improve the loading speed?
5. Generate Qualified Backlinks
Qualified backlinks are links that point to your website from outside. They can be generated by guest contributions. Because it was too easy to manipulate in this area, link building as a direct SEO measure is almost extinct today. Here, too, the principle of “quality instead of quantity” applies. The more really relevant, high-quality backlinks you can generate, the better.