Are you new or a seasoned veteran struggling in the art of search engine optimization? Art? SEO? Yes. Something that requires such massive amount of detail should be considered an art form. Whatever your level of expertise or your current struggles with getting search engines to give you that all might approval are, a good starting point to your next SEO campaign should begin with on-page optimization.
On-page optimization is all about getting search engine crawlers and bots to take a look at a website and decide what it should be ranking for and how users can find it. It pretty clear, isn’t it? Not so fast. In order for Bing, Yahoo, Google, or any search engine to put your site where it belongs, it must go through the page and take a deeper look both on the outside and under the hood. What exactly are those awesome bots looking for? These 5 questions might help.
1. Are you mailing in content or are you posting something that will help readers?
Search engine algorithms are becoming smarter every day and they are becoming quite good at detecting when what you’re posting is relevant or if it’s keyword stuffing. You’re main priority should be creating content that is worth taking some time to read and not skim through. Many SEO professionals prioritize posting for the crawlers and robots instead of the readers. Don’t make that same mistake. Right for the people you want to visit your site. Strive for greatness. Make sure that everything that is on your page is engaging as well as helpful to those who come to you. Reputation Defender has some tools that can help you improve the quality of your sites content.
2. How appropriate are you titles and headings?
After content, the title you choose for the web page in the HTML code (it’s most surely the same one for the content you are posting) and the headings (<h1> in code) you write for each section of a particular article are the next in order of importance. These are great places to fit your keywords in. What? You thought keywords were dead. They aren’t. They’re still just as important as ever before. The only difference is that nowadays they must be used more wisely and without going overboard. Having them in your title and headings allows search engines to give you higher consideration in ranking your page correctly.
Now, about those titles. What draws your attention in the newspaper? Are you more likely to read an article with an eye-catching headline or a generic one? Probably the one that makes draws your attention. The same goes for the titles on your web pages. CoSchedule has a great headline analyzer. It’s extremely helpful when determining the impact your title will cause in making people turn their heads towards your articles to take a glimpse. A word of advice, the first and last three words are the most important ones in the titles.
3. Are your images optimized for SEO?
Images help tremendously in giving readers and overall idea of your post. As such, they should be optimized for SEO. In order to do this, you must consider:
· Size: It should fit across all devices without overshadowing the content.
· Title: Make sure that it is relevant to what the image is about.
· Alt-text: This is possibly the most important information when optimizing your images for search engines. How would you describe an apple to blind man? That’s exactly how you should describe it to search engines. Make the Alt-text as descriptive as possible.
· Captions and descriptions: The captions give readers a better idea of what you want to get through while the descriptions include more technical information about the image you want to showcase.
4. What’s your URL structure like?
Your web page’s URL is what search engines show in their results. You should make sure that it is not confusing to read. Get rid of all the technical data in your URL, it scares readers away. Another good tip is to include keywords into your URL. Basically, it should look like the title.
5. How accurate and helpful are your internal links?
Internal linking is one of the best ways to keep users on your site and help them a little more. Just don’t go crazy on filling a post with internal links. Use them to give readers more information on a certain topic which you think can aid them further. Crawlers use internal links to get a better idea of your website. The better they know it, the better job they can do in indexing your site.
Take care of what’s on your page before you start looking for outside help and referrals. By having an SEO optimized site you are helping search engine algorithms understand what you are about and who you are trying to reach. Help them help you rank higher.