5 Positioning Strategies With Digital Marketing

One of the main challenges for companies is to position their brand among the best in the market. This is certainly not an easy task, but digital marketing is there to help us.

Here is a list of 5 positioning strategies that can be used to lead a company to success.

1. Website

A website can open up a world of possibilities for a company. It not only serves to offer products and services, but also to sell them and to create a direct communication channel with the customer. The image of the website should generate trust and look professional enough for the customer to establish a relationship with the company. In addition, it is of utmost importance that it is user-friendly, i.e. easy to navigate.

2. SEO positioning

The objective of this positioning is to be in the first Google search results when a user searches for a product that the company sells. This is essential as 80% of people only access the first result that Google gives them. Therefore, if you are lower than the second result, it is almost the same as not existing.

On the other hand, SEO positioning is one of the strategies that brings the most traffic to the company’s website. The more users access the site, the more likely it is to increase sales.

3. Social media

Having a digital footprint is extremely important for a company. Therefore, being present on the most used social networks allows the brand to be known and reach more people. Unlike the website, the objective of social networks is not to generate sales but to create a community of users who identify with the essence of the brand and become loyal to it. However, not all networks are good for all companies. It is necessary to look at which one is the most appropriate according to the one used by potential customers.

4. Digital advertising

One of the great advantages of online advertising is that it is much cheaper than traditional advertising and allows you to see in real time how effective it is being. This can be done through social networks such as Facebook, Instagram or Youtube, or through search engines. If a company wants to reach a large audience in a short period of time, digital advertising is the best tool.

5. Email marketing

This strategy is especially effective for online shops. It is very important that the person receiving the mails has authorised it. Some people get annoyed when they see that their inbox is bombarded with unwanted mail. Creating a newsletter is an ideal way to drive potential customers to your website.