5 Landing Page Design Trends for Better Conversion Optimization
Anyone looking for a product or service online nowadays usually ends up quickly on the right landing page.
A landing page, in digital marketing, is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus, known as a call to action (CTA).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. And the matching design makes your landing page a conversion rate boost. Which trends are currently causing sales figures to rise, and what developments can we expect in the future?
1. Illustrated landing pages
Illustrations are currently enjoying great popularity throughout online marketing. No wonder, since the style is particularly diverse: from caricature to mascot to a complete character world, almost anything is possible. It is mainly colorful and friendly characters that facilitate the emotional access to a product. This design is therefore particularly suitable for brands, services and products that are associated with accessibility and family values.
2. Minimalist landing pages
Even modern landing pages consist first of all of text. The current trend, however, pushes this truth to the extreme: Here, an appealing aesthetic is created mainly by the selected font, color, size and typographic layout. In this way, the marketer conveys a clear message and thus convinces above all leads who think methodically and appreciate information more than an emotional appeal.
3. Photographic Landing pages
With a photograph we immortalize our idea of reality on celluloid, photographic paper or SD cards. Those who rely on photographic landing pages can therefore create the desired mood in the potential buyer with just a few pixels. However, marketers should keep in mind that every person reacts differently to visual stimuli. For example, person A associates the image of a group of athletes with great memories of the last jogging session, while person B associates it with the weekly torture of sports lessons.
4. Technology and Computer Graphics landing pages
Those who rely on technology or computer-style graphics for their landing page place particular emphasis on the benefits and progress of their products. Shiny steel, computer-generated graphics and 3D renderings are also reminiscent of big brands like Apple and their revolutionary corporate philosophy. In this way they arouse additional enthusiasm for the respective product. Technological and computer graphics are therefore mainly used by marketers in the IT industry.
A landing page of this style underlines the “data driven” way of working of the company and makes it clear how you want to be seen: efficient, accurate, innovative — all around the globe.
5. Landing pages in collage style
Some marketers want to kill two birds with one stone with their landing page design — and often opt for the collage style. This style is both visual and intuitive, appealing to leads who prefer to absorb information through images rather than text.
For collage-style landing pages, some companies have the following rule ‘Less is more’. Those who like it a little more powerful use several symbols instead, which in themselves are already strong.
With the increasing possibilities offered by image processing programs, photo technology, etc., the number of trends in landing page design is also increasing.
The digital marketplace is currently more competitive than ever before. Those who want to sell their product or service to the man or woman can no longer avoid highly converting landing pages. All the more important is the design aspect. In the end, the philosophy behind the landing page is quite simple: if users don’t feel addressed by what they see, they won’t buy.