A recent study has revealed that as many as 93% of employers will check your social media before recruiting you. Not only do they check your social media platforms; a further 55% of those employers actually reconsidered hiring a candidate due to what they saw.
However, employer’s playing so much attention to your online reputation doesn’t have to be entirely negative. Catching an employer’s eye with a great online presence can actually help you stand out from the crowd in a positive way.
While social media like Facebook and Twitter are important, a blog is the perfect way to really showcase your interests and abilities, and impress employers.
Prove Your Professional Expertise
Job interviews are nerve wracking experiences and many of us find it difficult to say everything we want in a short amount of time. With a blog, you have all the time in the world to write about all the subjects that interest you. For example, say you’re applying for a job in the heritage industry. Rather than struggling to explain all of your knowledge of history in a single interview, direct your employers to your blog where you’ve written about these topics in-depth.
Prove Your Professionalism
A well-presented blog also demonstrates your ability to construct and accurately manage a project. Well written and accurate prose proves your communication skills and ability to deliver professional results.
Prove Your Creativity
As well as professionalism, an imaginatively conceived and designed blog can prove your ability to work creatively. By avoiding just writing a succession of dull essays, you can use a blog to find more engaging and unique angles to approach the subjects that interest you. You can also use multi-media to liven up your blog and express information more creatively.
Prove Your Personal Drive
By going the extra mile to create a blog, you demonstrate to employers how highly motivated you are. Employers love to see a candidate who’s willing to put extra time into doing a good job. By making a blog, you’re quite literally proving your willingness to put in extra time.
There are plenty of potential benefits to creating a professional blog. Creating a WordPress account is free, so all it takes is a little time and creativity to make a blog that’ll blow any potential employer away.