Investing in online marketing strategies is now a priority for many companies, especially because the study of target audiences and the creation of communication campaigns are much easier on the Internet. It is nothing new that companies that want to succeed bet on market research to develop or optimise their solutions and better meet the needs of a potential audience.
In digital, the logic is not any different. Therefore, companies that want to achieve good results with their business on the web must necessarily invest. Online marketing is the most effective way to increase traffic to your site, which automatically increases brand exposure, attracts more customers and generates more sales.
4 Online marketing strategies for your company to invest in today
1. Content marketing
The first, and perhaps one of the simplest to start, is content marketing, a methodology that provides the creation and sharing of highly relevant content to the target audience of your business. With this you build a relationship of trust between company and user, and your brand gains credibility in the market, becoming a reference on the subject.
Through content you can build an email base, and through it, maintain communication with these people. When they want to buy, there is a much greater chance that they will do so in your company!
Content marketing strategies can be done in a variety of formats — and this is a good idea, after all, not everyone is used to consuming the same type of material. You can create a blog to publish articles, post tips on social networks, publish an e-book or videos teaching how to do something that is related to the product or service you offer.
The most important thing is to pass value to the audience and, if possible, generate leads to communicate later.
2. Social networks
Social networks are the best relationship channels that exist for any company. You are wrong to think that they are a communication channel like others, focused on converting sales. Think about your attitudes as a user: have you ever accessed a social network thinking of buying something?
To start with, create a page for your company and show people that you are there, available to serve them. Also, invest in content generation to generate conversations and relationships with your followers. The result, undoubtedly, will be positive.
Your company does not necessarily need to be in all social networks, so evaluate which media are mostly used by your audience and how many you can dedicate yourself to. After all, choosing images, editing and writing content usually take considerable time from your team.
3. SEO: Site optimization for Google
For your site to be well positioned on Google, one of the ways is SEO (Search Engine Optimization), an acronym for Search Engine Optimization.
For companies that invest in online marketing strategies, having a good ranking on search pages is essential, as it is the main gateway for customers, especially those looking for products or services on the Internet.
SEO is based on three pillars:
- content: analysis and use of keywords with a good amount of search in the texts and images of the institutional site or blog;
- technology: the quality of the technical part of the site and its loading speed — which influences user experience;
- relevance: the authority of your site on the Internet, usually gained through external links and mentions of the company by other people.
4. Paid media
As with conventional offline advertising, on the internet you can also pay to have your ads displayed on websites. The most common ways of doing this are through banners on content portals, sponsored links on Google AdWords, and ads on social networks, especially through Facebook Ads.
The paid media is a good online marketing strategy for companies that want faster results and ease in measuring their campaigns with commercial objectives. It is the other way to insert a site in Google, in a faster way, but relatively more expensive.