4 Misconceptions That Might Be Holding Back Your Reputation Management Efforts
In the social media era everything is public and visible. The abundance of information for users is difficult to navigate. The Building an online reputation for a business takes time and effort and only one miss-step to see it crumble. This is all true, however many marketers and entrepreneurs sometimes misjudge what this means for their business. The distorted perception forms as a result of personal assumptions and misguided personal beliefs. Below you will see four common misconceptions in regards to online reputation management.
Misconception 1: You Can’t Control Your Reputation
You can’t stop people from writing reviews on online platforms, but your brand can control its response. It has been observed that timely and appropriate responses to bad reviews will not only limit the damage done, but in some cases even lead to a positive effect in the long run. Brands with quick response rates and feedback sensitivity will always be one step ahead of their competitors. Usually ignoring the negative feedback only aggravates things. As they say, customers are always right, so it’s better to listen to their needs and value their opinion.
Misconception 2: No Reputation is better than a Bad One
The first impression it seems that no reputation at all is better than having bad reviews. However a lack of feedback on the internet will raise a series of questions of your credibility as a business. People might think it is a shady company and could decide entirely against dealing with your brand. Modern consumers will always check the online world and missing information will make them doubt your business as a whole.
Misconception 3: Customer Service is Different
When devising an online presence strategy, reputation management is strongly intertwined with customer service. Ignoring this will lead to internal problems in the cross-department workflow. Excellent customer service will help you maintain a good reputation and evade a round of bad feedback. Furthermore, after interacting with your customer service, an unsatisfied client might change his mind and alter his review to reflect a better image of your company.
Misconception 4: Reputation Management is too Intensive
Indeed, monitoring feedback and coming up with personalized responses to each customer consumes a lot of effort and time. However, technology now offers plenty of tools to help you efficiently navigate all social media channels and save time. Furthermore you can always appeal to specialists to help you manage your online presence and reputation. They have plenty of experience and can save you a lot of money and time, especially in cases where your business already has some negative reviews on the internet.