4 Keys To Improving Online Reputation

The first thing is to differentiate between a correct, adequate online reputation and an unrealistic online reputation. Nowadays, it is practically impossible for the entire online community to agree on anything, and this also applies to the opinions that are expressed on portals, forums, company profiles, etc.

Thus, an adequate online reputation does not mean that 100% of the comments on Tripadvisor, Google Maps, or any other portal are excellent, but that they reflect positively on the good work of the company.

A positive online reputation is not perfect, but credible. We all fail at something — the problem and the crisis arises when these failures are repetitive or when no interest is shown in solving them. But then, how to achieve a good online reputation?

4 keys to improving online reputation

Work positively

You should not be obsessed with negative comments, as everyone has a bad day or a customer for whom nothing is good enough. What you should be concerned about is that positive impressions are more visible than those that are not.

To do this, encourage your satisfied customers to act as your brand ambassadors. Encourage them to follow you on social networks, subtly let them know that you have a profile on an opinion portal, use promotional stickers on the door of your establishment that give this information, etc.

If you make it easy for a user who is used to going online to look for information to do so, they will not hesitate to leave a comment or positive rating as part of the “payment” for the good services received.

Don’t delete: improve

There is no more harmful action to hide a bad comment than deleting it. Whoever comments something negative expects a response, either from the company itself or from similar users who agree with them. Therefore, they will make sure that their comments are read and generate interaction.

If, in one of these situations, we decide to delete the comment, the most logical and predictable reaction is that the affected person repeats the comment while highlighting our censorious and non-transparent attitude, which will win the approval of the rest of the participants who will validate their opinion.

Should you therefore ignore negative comments? Far from it, but before deleting them you should deal with them — offer solutions or an apology if they are due to your malpractice, or discredit them if they have been made for no apparent reason.

This clear attitude towards the public view can achieve that, in the face of something negative, we obtain much more benefits than harm, since Internet users appreciate much more the ability to react and respond than harmful comments, which they appreciate as logical that they appear from time to time and which they even tolerate.

Create content

How can negative or unfavourable content for your business reputation reach the top of the search results, even above your website? Google does not prioritise for the sake of it — search engines give greater visibility and prominence to content that is worked on, that is frequent, that offers usefulness to users?

Therefore, if you work internally on these contents in order to offer the best of yourselves to users, you will have a much better chance that this content will be more visible than content that damages your reputation.


It is as simple as having under control what appears and what does not appear under Google results when you make a search related to your company. Of course, you must control what appears when you search for the name, but also what appears when you search for the activity and location where you are.

In this way you can not only monitor that among the first results, but also to know why it is due and how to get to appear positively if your company is not positioned correctly.

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.