3 Tips for Successful Local SEO for Bootstrapped Marketing Campaigns
Organizing successful marketing and SEO campaigns on bootstrapped budgets can be frustrating, but this should not put any business off from doing it. Local SEO techniques can help you in this regard. Effective local SEO is reliant on customer engagement and some strategic planning from the business owner. Local audiences can become one of your most vocal supporters and will help you form a loyal customer base.
Get Reviews Locally
One of the common mistakes in local SEO is overlooking other review platforms outside Google. A presence on other popular platforms like Facebook or Yelp and on industry-specific review sites will help tremendously in having diverse sources of traffic. Further, users on niche platforms tend to be very loyal to brands they like.
That’s why it is good idea to incentivize your customers to leave reviews when they visit your business. For example, a restaurant might offer a drink or food samples when customers check in. Let your staff mention leaving reviews to customers as they leave. While not everyone will follow through, it will definitely increase the number of reviews and customer content online.
Google My Business
Still having your business place on Google is very important. Set up your Google My Business account and give an accurate description of your place, of your products, your working hours and contact details. This will make your business visible on the Google Maps and make it easy for users searching for your brand to instantly find you on the first page. Additionally your business might be among the local listings when users search on their mobile devices.
Google My Business also enables customers to find or contact you easily. An available number allows them to directly call from the search results or easily open your address in Google Maps. Google has had a strong focus on driving customers from mobile to brick and mortar stores, and Google My Business is one of the easiest ways to take advantage of this.
Location Specific Pages
This might require more resources, but once you have a template for one location, it should be relatively easy to customize for additional locations. It’s important that each location has a distinguishable feature or content. These location specific pages should be like a preview for prospects; you should present your store or building, highlight products or what the customers should expect and finally show directions how to get there.
Updating this content should be part of your marketing calendar, so break out your brick-and-mortar locations and talk about them at regular intervals to keep the content fresh.