Which pages are taken into account in a Google search does not follow the random principle at all. Apparently, over 200 different factors are taken into account. Since you have probably heard of SEO measures before, you’re probably already thinking of keywords, linking, frequency of blog posts, and so on.
So, depending on how well your website is aligned with these points, the Google ranking will also turn out — just like the motto: searched& found. Here are 10 simple tips that can get you started with SEO optimization.
1. Short URL with keywords is recommended
For SEO optimization of your website, short URLs that contain all keywords if possible are recommended. Sometimes blog post titles are very long, so you should shorten them sensibly. Here, the first three to five words are particularly relevant for the Google ranking.
2. Optimize the title
For example, optimize the title of a blog post by considering the keywords. In addition, the 69-character rule always applies to headlines: everything underneath can stay. A title with 50 to 60 characters is optimal.
Only the headline should have the HTML tag “h1” and thus be marked as the most important headline. All other headings can be smaller, so they are less relevant for search engine optimization.
3. Keyword placement is important
Keywords are not only important in the headline or the meta description, but also in the body text itself. Especially within the first 100 to 150 words of a text, the relevant keywords should be placed in any case in order for search engines to find you.
4. Beware of the number of words per page
Pages with a top ranking in Google search all have one thing in common: the total number of words on each of the pages is 2000 words on average. But don’t start producing empty content now for search engine reasons — quality still takes precedence over quantity.
5. Don’t forget to integrate visual content
Make sure that your site offers users opportunities for interaction and variety in addition to textual content. Nothing is more appealing on the web than images and graphics. Gifs or videos may also be used sparingly.
6. Shorten loading time
You’ve probably experienced this before — you’re searching for something on the web and you find it, click on the search hit and nothing happens at first. That’s because the page you’re calling up takes too long to load.
You should compress and resize these before embedding them in your page. An image should have at least 60,000 pixels to be considered by Google search, but at the same time should not be too large and thus slow down the loading process.
7. Filename and ALT text
Before you include an image or graphic in your page, you should change the ALT text, for example, if the images are from stock photo sites. If you create the image yourself, you can name it yourself right away. Again, pay attention to the relevant keywords, they should definitely be included in the file name!
8. Build links to your website
Well linked pages with other websites are SEO relevant in any case. Of course, it is best to be linked from other pages. But such backlinks are also created only by the fact that someone links your page.
This is exactly what you should do with other websites as long as their content is relevant and there are also real parallels in terms of topics and industry.
9. Connect to social media
Make it as easy as possible for visitors to your site to share your content via social networks. Install share buttons at the beginning or end of an article or in the sidebar. Search results with the best rankings on Google are also always relevant content for social media.
10. Think Mobile
Your website should be geared towards the increasing use of mobile devices such as tablet PCs and smartphones. Even on the move, your site should look as good as possible and not have to sacrifice any visual quality. Otherwise, this could have a negative impact on the time spent on your website.
With a responsive design website, your page will automatically be displayed optimally on all devices and for every screen resolution.